Copper Saddle and Sliders That LOSE Money
Copper Is Back!
I had no plans to make any copper sliders again, but...
When I thought about the Skelly Saddle and Skelly Toad in copper - I couldn't shake off how good it would probably look.
Not only that but, because it's so skeletonized, it's a really nice weight (purely a personal preference here though):

Here's a closer look at the entire slider:
"Dark Matter" + Machining
We just made the first "Dark Matter" (Black) + Silver-colour CNC machined pen.
It's the popular Grinder pattern. It came out fairly well and so I thought I'd share it here:
A handful of pens available here...
A Deep, Dark Secret Here At Magnus...
Want to know a top-secret secret?
Well, okay, it's probably not much of a secret - but it's something you may not have thought about. And, truthfully, most businesses probably operate this way anyway.
The price we have to charge for a product does not always correlate to what it actually costs us to make it.
It is typically loosely correlated most of the time - but sometimes it's just off ...and by off I mean we sometime sell at a loss -- or hardly making any money -- just to get a particular model out to you.
It never happens (well, as far as I can recall ...thinking back through all our products we've done) the other way. It probable doesn't make business sense - but it makes psychological sense - and by that I mean it makes me happy getting them out there ...even if little money is made ...or we just flat-out lose money.
The Pebble Dimple is one such slider - check out this video:
I’m sorry to hear that the current Pebble Dimple isn’t profitable, but maybe a simpler version could be. A no-frills natural titanium Pebble Dimple, no color finishes or skelly holes, paired with Swiss stainless steel plates, might improve margins while keeping the vibe intact. I know I’d order a slider like that in a heartbeat.
@Joseph Bavaresco
Great to hear you’re enjoying them Joe!
(Also, it’s me, Magnus, writing this …in case you thought it was one of the team).
I do all the Blogging/Facebook stuff still. I conceptualize almost all the products – and take some of them through to finished design and then machining. But, typically, we have a few machinist who get the specific design done (after I provided either the rough concept …or an initial CAD model to work from). Typically I will then sit with then on and off as they tweak it to its final look.
In saying that, we have a couple of people here who come up with their own designs – understanding the type of designs we typically come up with.
Showing the designing of the CAD would be tricky… mainly because it’s pretty much always a very stop-start-go-back-try-again type process when drawing.
@byungjinnn
I had no plans to – but I like the sound of this. I will see if I can put some WIdeboy sliders through (these are one of those slider we don’t really make much, if any, money on because they take a very long time). :-)
That’s so cool.
Do you have plans to release Wide Boy with body and plate stonewash finishes?
I love the behind the scenes videos on the build process. I would love to see something on the design and creative process behind the scenes. Is there a design team? Does Magnus design all the products? What does the initial concept to production look like?
Either way keep making the behind the scenes videos!!
Thanks!
Joe